For companies spared the worst, downturns can be important opportunities to strengthen and reorganize.
IT, once considered a discretionary expense, is now the heartbeat of business.
IT possesses the combined values of being strategic, innovative and frugal.
Companies are prioritizing IT investments even as they cut operating expenses - a change from past downturns, when drastic cuts in discretionary IT investment were common.
New technologies that bring productivity improvements and are priced attractively can offer companies genuine competitive and operating gains.
Keeping track of what people are thinking, what they are seeing, and what they are feeling is important in times of uncertainty. The combination of data sources can bring real insight to an organization.
Those insights will be essential to companies as they seek to stay viable in a tough market that tests their executives' skills.
excerpted from an article by Deborah Asbrand for Microsoft
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